As the only national-level head IP in China, "China Gifts" is a "national gift series" jointly created by the China Council for the Promotion of International Trade (CCPIT) on the basis of the selection activity of the product catalogue for the export of festive products, based on domestic and overseas, and with well-known domestic brand enterprises. , is a "national tide" cultural and creative commodity that is highly dependent on cultural innovation and can represent Chinese culture.

"Domestic Products Series" refers to the selection of products that represent the regional cultural characteristics of Chinese cities, giving full play to the characteristics of domestic cities' wide selection and deep selection of products, and showing the focus of Chinese urban regional cultural characteristics to the world.

The standard evaluation system of China's gift cultural and creative products or the evaluation of China's gift cultural and creative design competition, traditional cultural products with distinctive Chinese cultural characteristics, non-heritage cultural and creative products, national tide cultural and creative products, local cultural products, etc.

Select commercial complexes/cultural and creative industrial parks with potential for development, and establish international cultural exchange and exhibition centers, provincial-level brand creativity exhibition bases, municipal-level cultural and creative brand exchange exhibition halls, and district/county cultural and creative industry exhibition corridors according to the actual situation. Launched exhibition spaces with different themes, including cultural and creative exhibition halls, visual art spaces, research and practice education bases, etc.