China has a long history and splendid culture. Since ancient times, foreign friends who have come to China have seen people who have received the cultural education of “ceremony”. They regard “ceremony” as a virtue in their words and deeds. Here comes the reputation!

In ancient times, Mian Bogao, the special envoy of Yunnan, gave Tang Taizong “a thousand miles to send goose feathers, and the ceremony is light and affectionate”! In modern times, there is a Chinese scholar Qian Mu’s “ritual, the core element of Chinese culture, is the criterion for all behaviors of the Chinese people.”

In modern times, Zhou Enlai’s “Ping-Pong Diplomacy”, “Moutai Diplomacy” and “Roast Duck Diplomacy”, which have caused great repercussions on the world diplomatic stage, have opened a new chapter in the history of China’s diplomatic relations.

In contemporary times, there is a “confidant” of Xi Jinping. When the Spring Festival of the Year of the Tiger meets the Winter Olympics, more than 30 international dignitaries from five continents participated in the event. In the context of the outbreak of the epidemic and the turbulent situation, these friends are all Chinese The “confidant”.

Xi Jinping specially sent a pair of bing dun piers to the twin children of the head of Monaco. The foreign friends who attended the meeting shouted: “Without the Communist Party, there will be no new China.” Xi Jinping especially thanked the leaders who participated in the event for their support to China. support.

President Xi pointed out that etiquette is an effective way to declare values and educate people. Some major etiquette activities should be raised to the national level to spread mainstream values and enhance people’s sense of identity and belonging. , shameful and rude”. Make use of major anniversaries and traditional national festivals to continuously establish and standardize etiquette systems and build a cultural education system. Earlier, Xi Jinping emphasized the importance of traditional Chinese festivals and traditional culture, strengthened cultural self-confidence, and accumulated more basic, deeper and more lasting power!

The major national policy of the Central Committee of the Communist Party of China and the State Council in 2017: to fully revive traditional culture by 2025!

In 2018, the Ministry of Culture and the Ministry of Tourism entrusted the Commerce Industry Committee of the China Council for the Promotion of International Trade to launch the “Happy Chinese New Year” festival product export company and product list collection and selection. Express a lot of demand information. In 2019, the Business Industry Committee of China Council for the Promotion of International Trade declared and obtained the copyright registration certificate for the works of “China Gifts”. In the “Key Points of Foreign Cultural Trade Work in 2021” issued by the State Council’s Foreign Cultural Trade Work Conference held in 2020, it was pointed out that the CCPIT was responsible for organizing and implementing the “China Gifts Industry Promotion Plan”, and the national IP of “China Gifts” was officially born.

The 14th Five-Year Plan in 2021 proposes to build a strong country in culture, education and talents by 2035. In the same year, the first standard of “China’s Gifts” – the evaluation guide for “China’s Gifts” cultural and creative commodities (intangible cultural heritage) was officially released at the China International Fair for Trade in Services that year.

In 2022, the “China Gifts Industry Promotion Plan” will be included in the three major work points of CCPIT, as well as the “2022 “Thousand Sails Going Overseas” Action Plan led by the Ministry of Commerce and the Central Propaganda Department.

The thinker Yan Yuan once said: “If the country is honored with propriety, the country will be prosperous; if the family is honored with courtesy, the family will be prosperous; if the body is honored, the body will be cultivated; if the heart is honored, the heart will be peaceful.”

“Ritual” is born and grows with Chinese history and culture. “Li” represents the external behavior of a person and a country. For a person, “li” is the external manifestation of a person’s ideological and moral level, cultural accomplishment, and communication ability; for a society, “li” is the manifestation of a country’s social civilization procedures, moral customs and living habits. . The exchange of feelings between people, the maintenance of order between things, and the normalcy between countries are all a force that revolves around “li”.