Chinese gift positioning – slogan

 

 

 

National IP

 

 

 

 

 

 

 

 

(1) Concept

 

Cultural creativity

 

The totality of cultural phenomena of reconstruction and innovation constructed by taking culture as an element, integrating multiple cultures, integrating related disciplines, and using different carriers

 

Cultural and creative product

 

Based on cultural creativity, with creation, creation and innovation as the fundamental means, with cultural content and creative achievements as the core value, with intellectual property realization or consumption as the transaction characteristics, it is expressed through design and research and development as a material carrier.

 

Cultural and creative industry

 

Relying on the wisdom, skills and talents of creative people, creating and improving cultural creativity with the help of originality, and producing high value-added products through the development and application of intellectual property rights, an industry cluster with the potential to create wealth and employment

 

“China Gifts” Cultural and Creative Goods China Gift cultural and creative goods

 

It has the characteristics of cultural creativity, the quality of commodities has reached the advanced level in the same industry, and significant economic and social benefits have been achieved, and cultural and creative commodities that represent the expression form of Chinese culture.

 

Intangible cultural heritage (ICH)

 

The various practices, performances, expressions, knowledge systems and skills and their associated tools, objects, artifacts and cultural sites that are regarded by groups, groups and sometimes individuals as their cultural heritage.

 

“China Gifts” cultural and creative goods (intangible cultural heritage) China Gift cultural and creative goods (ICH)

 

“Chinese Gifts” cultural and creative commodities with the characteristics of intangible cultural heritage elements.

 

 

 

(1) National ceremony series

 

As the only national-level head IP in China, “China Gifts” is a “national gift series” jointly created by the China Council for the Promotion of International Trade (CCPIT) on the basis of the selection activity of the product catalogue for exporting enterprises of festive products, based on the domestic and overseas markets, and co-branded with domestic well-known brand enterprises. , is a “national tide” cultural and creative commodity that is highly dependent on cultural innovation and can represent Chinese culture.

 

 

 

 

(2) Domestic product series

 

“Domestic Products Series” refers to the selection of products that represent the regional cultural characteristics of Chinese cities, giving full play to the characteristics of domestic cities’ wide selection and deep selection of products, and showing the focus of Chinese urban regional cultural characteristics to the world.

 

 

 

 

(3) National style series

 

Traditional cultural products with distinctive Chinese cultural characteristics, non-heritage cultural and creative products, national tide cultural and creative products, and local cultural special products are evaluated by the “China Gifts” cultural and creative commodity standard evaluation system or assessed by the “China Gifts” cultural and creative design competition. Wait.

 

 

 

 

(4) Cultural and creative space

 

Select commercial complexes/cultural and creative industrial parks with potential for development, and build them according to the actual situation—international cultural exchange and exhibition center, provincial-level brand creative display base, municipal-level cultural and creative brand exchange exhibition hall, district and county cultural and creative industry exhibition director Gallery, launching exhibition spaces with different themes, including cultural and creative exhibition halls, visual art spaces, research and practice education bases, etc.