China Gift Industry Promotion Program

 

 

 

General Secretary Xi Jinping once pointed out that it is the country’s brand strategy to promote the transformation of Chinese manufacturing to Chinese creation, the transformation of Chinese speed to Chinese quality, and the transformation of Chinese products to Chinese brands.

 

The China Gifts Industry Promotion Plan is based on traditional Chinese cultural elements, driven by creative design, with cultural and creative commodities as the carrier, driven by domestic and foreign exhibitions and trade as a means, and based on digital industry platforms. The commercial value of traditional culture drives more new generation groups at home and abroad to devote themselves to promoting and spreading Chinese traditional culture.

 

Deepen the brand cultural connotation of “Chinese Culture and Creativity”, build a service system of “China Gifts” from the three aspects of industry promotion, production and sales, and integration of industry and finance, promote the formation of a brand of “China Gifts”, develop domestic and overseas markets, and contribute to Chinese culture. Shipbuilding goes to sea to help Chinese brands go global.

 

With Chinese traditional culture as the element, creative design as the drive, and cultural and creative commodities as the carrier, it provides systematic service support for cultural and creative commodities and enterprises that meet the joint name of the “China Gifts” brand.

 

 

 

 

 

建设四大产业服务平台

 

 

 

The “Suggestions of the Central Committee of the Communist Party of China on Formulating the Fourteenth Five-Year Plan for National Economic and Social Development and the Long-term Goals for 2035” adopted by the Fifth Plenary Session of the 19th Central Committee of the Communist Party of China clearly stated that the implementation of the digitalization strategy of the cultural industry and the acceleration of the development of new Cultural enterprises, cultural formats and cultural consumption patterns.

 

According to the plan for the cultural and creative industry in the 14th Five-Year Plan, the China Gifts Industry Promotion Plan builds a service system from four aspects:

 

 

 

On April 27, 2022, six departments including the Ministry of Commerce, the Central Propaganda Department, the Ministry of Culture and Tourism, the State Administration of Radio, Film and Television, the Foreign Languages Publishing Bureau and the China Council for the Promotion of International Trade jointly issued the “Notice on Printing and Distributing the 2022 Work Plan of the “Thousand Sails Going Overseas” Action Plan for Foreign Cultural Trade “, the China Gifts Industry Promotion Plan was successfully selected into the Action Plan.