China Gifts Industry Promotion Plan Service Platform

 

 

 

1. Content creative development platform

 

The scope of content creation has three levels:

 

 

 

 

The content creative development platform of the China Gift Industry Promotion Plan is from the perspective of IP cultivation of Chinese cultural elements, in order to advocate the public, especially the new generation of young people, to pay attention to, protect and inherit Chinese traditional culture, and stimulate the public’s enthusiasm for Chinese traditional culture;

 

It is established by giving full play to the power of the masses and diversifying the dissemination methods and commercial values of Chinese traditional culture.

 

There are two main parts:

 

 

 

 

“Creator Support Program” is an important part of China’s gift industry planning service system. Based on the digital cultural industry platform, it engages in traditional cultural creativity, craft manufacturing design, digital cultural development, cultural tourism, and other multi-faceted cultures for the whole society. Industrial practitioners or individuals, especially the inheritors of intangible cultural heritage.

 

 

 

 

2. Digital Intelligence Industry Service Platform

 

The purpose of the establishment of the digital industry service platform is to promote the realization of the IP commercial value of Chinese cultural elements in the content creation platform, with Chinese traditional culture as the connotation, to empower the real economy, and to cultivate and drive a digital industry empowerment platform by building a digital industry empowerment platform. Approval of cultural and creative products with Chinese cultural characteristics and representativeness to the world.

 

The digital industry service platform uses “blockchain” as the underlying technology, and mainly has three levels of core functions:

 

The first is the digital IP authorization transaction function, which provides services including intellectual property certification and confirmation, IP authorization business matching transactions and data tracking and settlement, and authorization product anti-counterfeiting traceability and other services;

 

 

 

 

The second is the brand authorization data management function, which mainly provides services including sales data tracking of mainstream platforms, big data analysis of IP authorization business value, and brand IP business value evaluation and ranking.

 

 

 

 

The third is the digital collection trading service function, establishing a digital collection publishing and trading service platform based on the internationally popular NFT blockchain technology, providing an IP digital product marketing platform with international brands and influence for the settled IP operators.

 

 

 

3. Display and promotion platform

 

The display and promotion platform of China’s gift industry promotion plan is built from the following three aspects:

 

The first is to establish an online digital exhibition hall system and an offline physical display system.

 

Combining the development of VR technology and mobile Internet technology, the digital exhibition hall is built with blockchain technology as the bottom layer, including themed cultural exhibition halls, characteristic brand exhibition halls, collection exhibition halls, etc., for the co-branded and authorized products of “China Gifts”, as well as the cultural cooperation Art institutions and individuals provide display and promotion services for cultural and art collections.

 

 

 

 

The offline physical exhibition hall integrates display and service, providing on-the-ground display and promotion services for the “China Gifts” co-branded brand and authorized products and related exhibition activities of the China Council for the Promotion of International Trade, and linkage with the online exhibition hall to carry out promotion activities.

 

 

 

 

Through practice and continuous improvement of functions, gradually establish a “China Gifts” cultural and creative demonstration park, an international cultural exchange exhibition center and an overseas exhibition center (base), which is the Hainan (Sanya) International Service Trade Center – “China Gifts” (Sanya) Accumulated experience in the operation of international cultural exchange centers.

 

 

 

The second is to implement the “China Gift Culture Promotion Messenger Program”

 

China’s gift industry promotion plan conforms to the cultural development direction of the new era, caters to the way of thinking and social habits of young groups in the new ecology, and makes full use of the fission-type communication characteristics of social media to discover, unite, and drive more new generation groups with their own characteristics. , Have the personality qualities of loving life, loving hometown, and loving the country.

 

 

 

 

Representatives who are committed to promoting and disseminating Chinese traditional culture will further guide and standardize more formal, positive and orthodox Chinese traditional cultural content by evaluating and issuing the qualifications of “Chinese Gift Culture Promotion Messengers”.

 

Give full play to the wisdom of “promotion messengers”, and promote more young groups to pay attention to and promote Chinese traditional culture through the content output methods that more new generation groups like to see, and enhance the national cultural self-confidence and pride of the whole society.

 

 

 

 

The third is to carry out diversified cultural exchange activities.

 

Through the implementation of the “China Gift Culture Promotion Messenger Program”, a large number of cultural contents that can be promoted overseas have been created

 

Jointly carry out diversified cultural exchange activities with the theme of the development and dissemination of Chinese culture, creativity and art in the new era with overseas student groups, overseas Chinese chambers of commerce, etc.

 

Including but not limited to online exhibitions, offline promotions and other forms of activities

 

 

 

 

4. Production and sales docking platform

 

The construction of the production and sales docking platform is implemented from the following two aspects:

 

The first is to establish an exhibition and trade platform for two-way communication, publicize and promote the China Gifts Industry Promotion Plan, and promote the sales and procurement of “China Gifts” cultural and creative products.

 

 

 

 

The second is to establish a multi-channel international and domestic marketing system

 

Closely focus on the national “One Belt, One Road” initiative to open up both domestic and foreign markets. Integrate the advantages of domestic and overseas service ecological resources and e-commerce operation experience of the China Gifts Industry Promotion Plan, establish a cross-border e-commerce service ecosystem, and drive the “China Gifts” high-quality products through self-operated by agglomerating brands, enterprises, and ecology. Overseas channels and integration of overseas channels to achieve brand overseas.

 

 

 

 

 

In addition to cooperating with the international business of large platforms to enhance the ability to expand overseas markets. Focus on building self-operated overseas channels, speed up the improvement of localized centralized cross-border e-commerce industry supporting services, give full play to the potential of 6000w+ overseas Chinese and students to spread Chinese culture, drive the sales of domestic products, and realize cross-border e-commerce for more small and medium-sized enterprises development provides strong support.