China International Fair for Trade in Services (hereinafter referred to as Service Trade Fair) is a national-level, international and comprehensive large-scale exhibition and trading platform specially built for trade in services. The leading exhibition, together with China International Import Expo (CIIE) and China Import and Export Fair (Canton Fair), has become the three major exhibition platforms for China’s opening to the outside world, and an important window for my country’s service industry to open to the outside world.

In order to improve the professional operation level of the Service Trade Fair, starting from 2021, the Service Trade Fair will introduce a market-oriented mechanism to form a daily preparation model of “public institution + enterprise group”, which will more fully mobilize the resources of global exhibitors and merchants to participate in the conference and negotiate, and further improve the service industry. The influence of the trade fair means that the service trade fair has tried to use market-oriented thinking and market-oriented means to inject commercial vitality into the exhibition from planning to operation, from exhibitions, forums to market development. One of the major achievements of the 2021 market-oriented conference is that it has successfully recruited a group of partners at different levels to jointly organize “support” for the CIFTIS, which is also a demonstration of the continuous improvement of the brand value and influence of the CIFTIS.

Affected by the global digital wave, the transfer of exhibitions from offline to online has become an inevitable trend. In 2021, about 4,400 companies will participate in the online exhibition of the Service Trade Fair. Among them, 60% of the more than 2,400 companies participating in the offline exhibition have already settled on the online platform. They have built 6,511 booths online and uploaded more than 30,000 exhibits. The five core scenarios of exhibition, conference, negotiation, trade, and digital service can provide users with common functions including online booth, 3D booth, cloud conference, conference live broadcast, cloud negotiation, cloud signing, etc., to ensure the smooth online service trade fair conduct. Technical means such as simultaneous translation, instant messaging, private talks, burning after reading, and blockchain-based electronic contracts allow exhibitors and visitors to gain a new experience of seamless integration of “online and offline”.

The 2022 Service Trade Fair will be held in Beijing in September in a “combination of online and offline” approach, focusing on hot trends in service trade, highlighting digital and green development, and focusing on telecommunications, computer and information services, financial services, and cultural and tourism services. , education services, sports services, supply chain and business services, engineering consulting and construction services, health services, environmental services, a total of 9 major topics, holding global service trade summits, exhibitions, forums and meetings, promotion negotiations, results release and supporting activities There are 6 types of activities. Among them, there are more than 100 exchanges and negotiation activities such as exhibitions and exhibitions of no less than 126,000 square meters, conferences, forums and investment and trade promotion. The Service Trade will further integrate and strengthen the relevant content of the digital service area and the information service special exhibition. The corresponding special exhibition will focus on digital services and green and low carbon, focusing on the new generation of information technology represented by cloud computing, big data, artificial intelligence, AR/VR, etc., as well as future travel, smart life, yuan Cosmos and other innovative application scenarios bring a new digital experience to exhibitors.