On April 27, 2022, six departments including the Ministry of Commerce, the Central Propaganda Department, the Ministry of Culture and Tourism, the State Administration of Radio, Film and Television, the Foreign Languages Publishing Bureau and the China Council for the Promotion of International Trade jointly issued the “Notice on Printing and Distributing the 2022 Work Plan of the “Thousand Sails Going Overseas” Action Plan for Foreign Cultural Trade “, the China Gifts Industry Promotion Plan was successfully selected into the Action Plan.

The China Gifts Industry Promotion Plan is developed from the 2018-2019 “Happy Spring Festival” festival product export companies and product list collection and selection activity organized by the Ministry of Culture and Tourism and the China Council for the Promotion of International Trade, and is specifically organized and implemented by the Business Industry Committee of the China Council for the Promotion of International Trade.

The China Gifts Industry Promotion Plan is based on traditional Chinese cultural elements, driven by creative design, supported by cultural and creative commodities, supported by standardization, driven by domestic and foreign exhibitions and trade, and relied on digital industry platforms to explore the commercial value of traditional Chinese culture. Drive more new generation groups at home and abroad to devote themselves to promoting and disseminating Chinese traditional culture, deepen the brand cultural connotation of “Chinese cultural and creative”, and build a service system for China’s gifts from three aspects: industry promotion, production and sales, and integration of industry and finance, and promote China’s Gifts form a brand, develop markets at home and abroad, “build ships and go overseas” for Chinese culture, and help Chinese brands go global.

It is understood that the “Thousand Sails Going Overseas” action plan for foreign cultural trade is the Ministry of Commerce, the Central Propaganda Department, the Ministry of Culture and Tourism, the State Administration of Radio, Film and Television, the Foreign Languages ​​Bureau and the China Council for the Promotion of International Trade. The 14th Five-Year Plan for National Economic and Social Development and the Outline of Long-term Objectives for 2035, “actively develop foreign cultural trade” and other relevant requirements, and organize the implementation of the action plan to accelerate the high-quality development of foreign cultural trade.

The implementation of the “Thousand Sails Going to the Sea” action plan aims to build a foreign cultural trade promotion platform, unblock the channels of international cooperation, enhance the ability of enterprises to expand the international market, and promote pragmatic cooperation between domestic and foreign enterprises. Cultivate a number of cultural trade backbone enterprises with strong international competitiveness and influence, promote the steady growth of the scale of foreign cultural trade, gradually increase the proportion of high value-added cultural service exports, and further enhance the international competitiveness of foreign cultural trade. Make positive contributions to building a new development pattern.

This selection is the second time that the China Gifts Industry Promotion Plan has been included in the key projects of many ministries and departments after being included in the foreign cultural trade work contact mechanism “2021 Foreign Cultural Trade Work Points” in 2021.

According to the deployment of the work plan, during the 2022 China International Fair for Trade in Services, the China Council for the Promotion of International Trade (CCPIT) will hold the first China Gifts Industry Development Forum, carry out promotion activities for Chinese gifted cultural products, and promote Chinese gifted products to the world.