On July 30, 2021, Guangzhou Zhenghe Runze Culture Technology Co., Ltd. and Guangdong Southern New Vision Media Technology Co., Ltd. jointly promoted the “China Gifts Industry Promotion Plan” in Guangdong Province to help the province’s high-quality and characteristic cultural gifts go to the whole country and to the the world, reach a consensus on cooperation and sign an agreement.

The China Gifts Industry Promotion Plan is developed from the 2018-2019 “Happy Spring Festival” festival product export enterprises and product list collection and selection organized by the Ministry of Culture and Tourism and the China Council for the Promotion of International Trade. The production promotion plan is based on traditional Chinese cultural elements, with Driven by creative design, with cultural and creative commodities as the carrier, driven by domestic and foreign exhibitions and trade, and relying on the digital industry platform, by leveraging the power of the masses, exploring the commercial value of traditional Chinese culture, and driving more new generation groups at home and abroad to devote themselves to Carry forward and spread Chinese traditional culture, deepen the brand cultural connotation of “Chinese cultural and creative”, build a service system of China Gifts from the three aspects of industry promotion, production and sales, and integration of industry and finance, promote the formation of China Gifts brand, and develop domestic and overseas markets. Build ships for Chinese culture and help Chinese brands go global.

 

As the exclusive authorized manager and operator of the “China Good Gift” IP, Guangzhou Zhenghe Runze Culture Technology Co., Ltd. is responsible for the brand promotion of “China Good Gift”, the establishment and operation of the IP authorization system, and the cooperation with “China Good Gift”. Education and training, planning guidance, standard formulation, commodity selection, anti-counterfeiting traceability, academic seminars, overseas promotion, planning, construction, investment promotion and operation of cultural and creative exhibition spaces related to the industrial ecological construction of “Liu”.

 

New Vision Media is the first contracted media of China’s Gift Industry Promotion Plan. It is an outdoor media operator and enterprise brand integrated marketing communication solution provider under the Southern Press Media Group. An important part of the equivariant propagation matrix.

 

In this cooperation, the two parties take the “China Gift Industry Promotion Plan” as the main cooperation content, with the purpose of promoting the prosperity and development of the cultural industry, helping Chinese culture, Chinese brands and special commodities to go overseas, relying on the Southern Press Group to enrich media publicity resources and markets. Resources, overseas public opinion propaganda platform, and strong brand and product promotion capabilities, jointly promote the promotion of “China Gifts” at home and abroad, tell Chinese stories, spread Chinese cultural values, and demonstrate Chinese wisdom.