On the morning of May 17, 2022, the China Gifts Industry Promotion Center of the China Council for the Promotion of International Trade and the Suzhou Committee of the China Council for the Promotion of International Trade held a video communication meeting. The meeting was chaired by Secretary-General Yao Xin of the Business Industry Committee of China Council for the Promotion of International Trade. CCPIT Business Industry Committee, CCPIT Suzhou Municipal Committee, CCPIT Business Committee China Gifts Industry Promotion Center, and leaders of China Gifts Operation Team attended the meeting.

At the meeting, Yang Hong, Director of China Gifts Industry Promotion Center, Business Industry Committee of China Council for the Promotion of International Trade, introduced China Gifts from six aspects: China Gifts’ project background, project implementation, cooperation goals, promotion content, annual recommended product collection, and product co-branding. related situation. The two sides of the meeting conducted detailed communication on the promotion, operation and implementation of China Gifts.

Hao Guoming, vice-chairman of the Suzhou Council for the Promotion of International Trade, pointed out that the Yangtze River Delta has a developed economy, many export-oriented enterprises, and rich human resources, which are very suitable for the promotion of Chinese gifts. He suggested that Suzhou should be taken as the first batch of cooperation pilot cities for China’s gifting industry, to explore cooperation including cultural and creative development cooperation, the construction of China’s gifting industry demonstration base, and the implementation of public service platforms. Yao Xin, Secretary-General of the Business Industry Committee of the China Council for the Promotion of International Trade, believes that Suzhou, as a famous historical and cultural city in China, has great potential for the cooperation and promotion of Chinese gifts in Suzhou and the Yangtze River Delta. Chairman Hao’s proposal provided valuable ideas for expanding China Gifts. The two parties reached a preliminary cooperation consensus at this meeting, and also provided a demonstration for the cooperation between China Gifts and the local CCPIT. The next step is the China Gifts operation team. Based on the ideas and consensus reached at this meeting, we will continue to conduct in-depth discussions with the Suzhou Council for the Promotion of International Trade on the details of the landing cooperation, and summarize the cooperation model and cooperation experience in a timely manner, and promote it to other provinces and regions across the country.

The China Gifts Industry Promotion Plan was developed by the 2018-2019 “Happy Spring Festival” festival product exporter and product list collection and selection activity organized by the Ministry of Culture and Tourism and the China Council for the Promotion of International Trade, and was specifically organized and implemented by the Business Industry Committee of the China Council for the Promotion of International Trade. The China Gifts Industry Promotion Plan is based on traditional Chinese cultural elements, driven by creative design, supported by cultural and creative commodities, supported by standardization, driven by domestic and foreign exhibitions and trade, and relied on digital industry platforms to explore the commercial value of traditional Chinese culture. Drive more new generation groups at home and abroad to devote themselves to promoting and disseminating Chinese traditional culture, deepen the brand cultural connotation of “Chinese cultural and creative”, and build a service system for China’s gifts from three aspects: industry promotion, production and sales, and integration of industry and finance, and promote China’s Gifts form a brand, develop markets at home and abroad, “build ships and go overseas” for Chinese culture, and help Chinese brands go global.

On April 27, 2022, the China Gifts Industry Promotion Plan was successfully selected into the foreign cultural trade “Thousands of Sails Going to the Sea” action plan of the Ministry of Commerce, the Central Propaganda Department, the Ministry of Culture and Tourism, the State Administration of Radio, Film and Television, the Foreign Languages ​​Publishing Bureau and the China Council for the Promotion of International Trade. The development of the gift industry promotion plan has entered the fast lane, and various local trade promotion agencies and media groups have consulted about the relevant situation and carried out cooperation.