In 2022, the scale of China’s cultural and creative industry will reach 100 billion yuan

 

The data from the National Bureau of Statistics and the analysis report on the development of the cultural and creative industry from Zhiyan Consulting pointed out that from 2022 to 2026, my country’s cultural and creative product market is in a steady growth trend. Affected by factors such as the epidemic, the average annual growth rate is slightly lower than before, but it remains stable. More than 10%; among them, the total revenue of my country’s cultural and creative product market in 2022 will be close to 100 billion yuan, an increase of 15% over 2021. At the same time, the report pointed out that in the past 10 years, the per capita consumption of cultural and creative products in my country has maintained a steady growth trend, reaching 53.16 yuan per person (about 7.7 US dollars per person) in 2019; although the per capita consumption of cultural and creative products has grown relatively fast, my country’s per capita consumption of cultural and creative products has maintained steady growth. Compared with developed countries and regions such as the United States, Japan, and the European Union, it is still at a low level, and there is still much room for development in the future.

 

In the consumption sector of various cultural and creative products, the proportion of demand in my country’s cultural and creative structured market is: museums/parks and other cultural and creative products account for 10.5%, game-derived cultural and creative products account for 31%, and animation-derived cultural and creative products account for 52.7% , and other cultural and creative products accounted for 5.9%. The report concludes that: IP cultural and creative products and related industries (Guochao New Cultural and Creative) that have traditional Chinese cultural characteristics, conform to the forefront of consumption trends, adopt cutting-edge technologies such as the Internet and big data, and integrate multi-field and cross-border innovations will become a driving force. A strong “new engine” for the future growth of my country’s cultural and creative industry.

The new cultural and creative industry is becoming a new driving force to promote the development of social and economic integration, pushing up the proportion of the added value of my country’s cultural industry in GDP to increase steadily. According to data from the National Bureau of Statistics, from 2010 to 2019, the added value of my country’s cultural and related industries increased from 1.1 trillion yuan to 4.4 trillion yuan, with an average annual compound growth rate of 18%, and its proportion in GDP increased from 2.75% to 4.5%. Layout of new cultural and creative, the time is right!

China gift culture trade service platform

The China Gifts Culture Trade Service Platform is launched by the China Gifts Industry Promotion Center of the China Council for the Promotion of International Trade, and is a special service platform for China’s cultural and creative commodity trade. Under the guidance of the principles of “standardized product selection, product branding, category scale, and business digitization”, in order to better promote the aggregation effect of the brand supply chain and facilitate the market promotion of cultural products with Chinese characteristics, it is launched for domestic and foreign government and enterprise customers. , the “integrated purchase and sales” e-commerce platform.

01 Rich and customizable high-quality commodity supply chain services

The platform is based on the database of recommended products from China Gifts, expands the high-quality products of selected manufacturers, and can flexibly customize the centralized procurement and preferred supply chain product library according to customer needs. On this basis, according to the actual business needs of government and enterprise customers, a diversified and digital service model including “individual customer mall, exclusive mall, welfare mall, and points mall” is launched.

02 Saas-based service model to meet most application scenarios

The platform adopts the Saas-based service model, takes the mobile Internet as the position, and the official main site uses the “one-stop service system design”. Take the lead in launching the “light operation” model of centralized services; with the “China Gifts” brand as the guide, product marketing and user operation are more convenient.

For the selected companies, the platform sets up a brand platform site for each company, including a full range of brands including the selected products of “China Gifts” and the company’s own products, which are used for corporate product marketing, qualification display, and brand promotion. use.

For channel-type cooperative enterprises or purchaser customers, the platform provides a “channel independent site” based on the mobile Internet, and can provide corresponding function settings as needed. The independent site can be customized by the brand with the project name, etc., the back-end is connected to the “China Gift Supply Chain System”, supports mainstream marketing tools, and the domestic service supports the WeChat ecosystem, including “WeChat Mini Programs” and “Official Account Mall”; overseas supports H5 mobile Terminal brand independent station deployment.

03 Platform business promotion partners (domestic & overseas)

Domestic business promotion partners (part)

Brand overseas service partners (part)

04 Supporting content of marketing activities and more digital services

Supporting marketing activities

Brand overseas logistics service

business cooperation model

Based on the basic cooperation principle of “openness, co-creation, and win-win”, the China Haoli Cultural Trade Service Platform is now seeking the following three partners from the whole society according to the platform’s business development plan:

✓ Regional Platform

Under the unified supply chain management mode, the region builds a full-featured service platform;

✓ System access

According to their own business needs, open the corresponding platform service project function and access the system; (such as: enterprise welfare mall, point operation mall, etc.)

✓ Service Access

Powerful service organizations can choose to join the ranks of platform service providers according to their own service capabilities; (such as: international logistics, industrial parks, corporate services, business consulting, etc.)