On June 2, 2022, the signing ceremony of the Business Industry Committee of the China Council for the Promotion of International Trade and Guangzhou iiMedia Research Information Consulting Co., Ltd. was held in Guangzhou. China Council for the Promotion of International Trade (CCPIT) Business Industry Committee, on behalf of CCPIT Business Industry Committee Director Yang Hong and Deputy Director Zhang Yuezhen of China Gift Industry Promotion Center, iiMedia Research CEO and Chief Analyst Zhang Yi, and iiMedia Research Consulting Partner and Vice President Zhang Liting attended the signing ceremony.

Yao Xin, Secretary-General of the Business Industry Committee of the China Council for the Promotion of International Trade, spoke highly of the cooperation between the two parties through the video. He pointed out that the China Council for the Promotion of International Trade (CCPIT) is the largest official trade and investment promotion agency in China and a bridge between the government and enterprises. One of the 22 national industry trade promotion agencies established. Focus on the service industry and consumer goods (including design, manufacturing, distribution) fields. iiMedia Research is a pioneer in the field of global big data consulting. iiMedia Research releases more than 2,000 big data research results and reports to the world every year, which are widely cited by world-renowned media, have extensive global credibility and influence, and guide the direction of global new economic development. It is believed that after the signing of the strategic cooperation between the two parties, the next step will be to carry out industry research, standard formulation and publicity in the new economy and new consumption fields, and organize large-scale forum activities to jointly promote the industrial ecological construction and development of China’s gift industry promotion plan. promotion.

It is understood that the China Gifts Industry Promotion Plan was developed by the 2018-2019 “Happy Spring Festival” festival product export company and product list collection and selection activity organized by the Ministry of Culture and Tourism and the China Council for the Promotion of International Trade, organized by the Business Industry Committee of the China Council for the Promotion of International Trade implement. The China Gifts Industry Promotion Plan is based on traditional Chinese cultural elements, driven by creative design, supported by cultural and creative commodities, supported by standardization, driven by domestic and foreign exhibitions and trade, and relied on digital industry platforms to explore the commercial value of traditional Chinese culture. Drive more new generation groups at home and abroad to devote themselves to promoting and disseminating Chinese traditional culture, deepen the brand cultural connotation of “Chinese cultural and creative”, and build a service system for China’s gifts from three aspects: industry promotion, production and sales, and integration of industry and finance, and promote China’s Gifts form a brand, develop markets at home and abroad, “build ships and go overseas” for Chinese culture, and help Chinese brands go global.

On April 27, 2022, six departments including the Ministry of Commerce, the Central Propaganda Department, the Ministry of Culture and Tourism, the State Administration of Radio, Film and Television, the Foreign Languages Publishing Bureau and the China Council for the Promotion of International Trade jointly issued the “Notice on Printing and Distributing the 2022 Work Plan of the “Thousand Sails Going Overseas” Action Plan for Foreign Cultural Trade “, the China Gifts Industry Promotion Plan was successfully selected into the Action Plan. According to the deployment of the work plan, during the 2022 China International Fair for Trade in Services, the China Council for the Promotion of International Trade (CCPIT) will hold the first China Gifts Industry Development Forum, carry out promotion activities for Chinese gifted cultural products, and promote Chinese gifted products to the world. iiMedia Research will release a research report on the rise of Chinese cultural and creative brands in 2022 at the forum, and together with the guests of the conference, describe the future of cultural and creative China.