On April 30, 2021, Guangzhou Zhenghe Runze Culture Technology Co., Ltd. and the Business Industry Committee of the China Council for the Promotion of International Trade reached a cooperation consensus on the creation and promotion of the “China Gifts” IP and signed an agreement.

China Gifts is a national IP developed by the 2018-2019 “Happy Chinese New Year” festival product export company and product list collection and selection organized by the Ministry of Culture and Tourism and the China Council for the Promotion of International Trade.

It is an important part of the key project “China Gift Industry Promotion Plan” approved by the “Key Points of Foreign Cultural Trade Work in 2021” by the Office of the Foreign Cultural Trade Work Liaison Mechanism of the State Council.

China Gifts Brand adheres to the concept of integrating oriental aesthetic elements with the wisdom of great powers, and is committed to the commercial value mining of Chinese cultural content. Through the IP authorization system, it integrates excellent creative products that can represent Chinese culture, and spreads Chinese culture and Chinese brand stories. Promote Chinese cultural and creative products to the world.

According to the content of the cooperation, Zhenghe Runze enjoys the exclusive right to operate the full-category commercialization of China’s good gift IP in the country, as well as the right to develop new products based on the “China good gift” IP. New product development rights include but are not limited to self-developed apparel, shoes and bags accessories, cultural and creative products, trendy toys, 3c product peripherals, video tea, beauty and personal care and other derivatives. At the same time, Zhenghe Runze can also authorize third parties to develop joint products.

According to reports, Guangzhou Zhenghe Runze Culture Technology Co., Ltd. takes it as its mission to be the best commercial IP ecological company in China, and builds a platform with IP operation as the core, covering the entire industry chain of content, commodities, marketing media, channels, etc., and is committed to exploring China Cultural IP value, carry forward traditional culture to the world. In the future, with the continuous improvement of the company’s products, channels and brand influence, Zhenghe Runze will also work with various strategic partners to carry out research and development explorations in intangible cultural heritage activation, Chinese cultural totems, Chinese classics, cultural and creative digitization, etc., and continue to enrich The content of the “China Gifts” IP expands the IP authorization to offline exhibitions, theme exhibition halls, Metaverse and other fields.