The China Gifts Industry Promotion Plan is developed from the 2018-2019 “Happy Spring Festival” festival product exporter and product list collection and selection activity jointly organized by the Ministry of Culture and Tourism and the China Council for the Promotion of International Trade. In order to fully implement the spirit of the 19th National Congress of the Communist Party of China and the previous plenary sessions of the 19th National Congress of the Communist Party of China, in accordance with the overall arrangement of the meeting of all members of the foreign cultural and trade work contact mechanism and the “Thousand Sails to the Sea” action plan. Further promote the implementation of China’s gift industry promotion plan, explore the commercial value of traditional Chinese culture, deepen the brand cultural connotation of “China’s Gifts”, and develop domestic and overseas markets. After research, the Business Industry Committee of the China Council for the Promotion of International Trade decided to promote the construction of the “China Gifts Industry Promotion Plan” product database from 2022, and to carry out the collection of “China Gifts Industry Promotion Plan Annual Recommended Products”. The specific collection requirements and application methods are as follows:

object of declaration

(1) Subject of declaration

The declaration unit is an independent legal person registered in China, an enterprise or institution engaged in the R&D, design, production and operation of cultural and tourism commodities.

(2) Declaration categories

1. Traditional Chinese cultural handicrafts (Chinese traditional handicraft innovative products, intangible cultural heritage products);

2. Cultural and creative commodities (creative life, art derivatives, tourist souvenir derivatives, cultural center/museum derivatives, traditional Chinese medicine cultural and creative products, animation derivatives, etc.);

3. Local cultural characteristic products (time-honored creative products, local specialty creative products, etc.);

4. Scientific and technological creative products (creative black technology products, smart wear, smart technology, electronic products, etc.);

5. Guochao fashion products (clothing and accessories, watches, accessories, shoes, hats, bags, etc.).

Basic conditions

(1) The declaration subject is legally registered in China and has the status of a legal person, and can independently assume civil liability;

(2) The declared goods have cultural and creative characteristics and can reflect Chinese cultural elements or local cultural characteristics;

(3) The declaration unit shall ensure that the declared products shall not be imitated products that have been marketed at home and abroad or works that infringe the intellectual property rights of others. If there is intellectual property rights, a copy of the relevant ownership certificate needs to be submitted;

(4) The quality of the goods has reached the advanced level in the same industry, with valid inspection reports, and there has been no unqualified quality sampling in the past three years;

(5) In the declaration of product description, it is necessary to clarify the product design, product function, purpose, cultural concept expressed, materials, craftsmanship and price;

(6) The enterprise has a strong awareness of consumer rights protection, establishes a complete after-sales service mechanism, responds to returns without reason, and has no major consumer complaints in the past three years;

(7) The unit to which the declared product belongs shall agree to participate in the exhibition of the China Gifts Industry Promotion Plan and relevant publicity and recommendation activities.

preferred conditions

(1) Cultural prominence. There are attractive brand and product stories that can improve consumers’ understanding of Chinese culture;

(2) The innovation is obvious. It is forward-looking, novel and original, conforms to the aesthetic trend of modern society, and reflects the connotation of China’s scientific and technological innovation technology and humanistic spirit.

(3) The design is beautiful. The appearance design is artistic, reflecting the product style and brand value, and the color design is coordinated.

(4) Excellent quality. From the product to the packaging, from the production process to the promotion, it has both high-quality characteristics, which can fully reflect the excellent production and manufacturing;

(5) The function is practical. Meet the requirements in terms of operation, usability, safety and portability, as well as comply with the concept of green environmental sustainable development.

(6) Economical and applicable. The product has obvious cost performance among similar products, the price is competitive in the market, and consumers can obtain satisfaction in purchasing;

Declaration procedure

(1) Enterprise declaration. The application is made voluntarily by the enterprise. Before June 30, 2022, log on to the official website of the China Council for the Promotion of International Trade (www.ccpitcsc.org) or the official website of “China Gifts” (www.ccpitgift.org.cn) to download “China Gifts” “Courtesy” Industry Promotion Plan Alternative Product Declaration Form”, fill in and stamp, and send the electronic version of the materials (including supporting materials) to the China Gift Industry Promotion Center of the Business Industry Committee of the China Council for the Promotion of International Trade.

(2) Expert review. The Business Industry Committee of the China Council for the Promotion of International Trade organized relevant experts to review the application materials, and the best ones were selected. Products that have passed the preliminary evaluation will be included in the product selection database of the “China Gifts” industry promotion plan, and enterprises that have passed the final evaluation will be included in the annual recommended list of “China Gifts” industry promotion plan products and the “China Gifts” industry promotion plan product database.

(3) Public confirmation. Publicize the products that have passed the review on the official website of the China Council for the Promotion of International Trade and the official website of “China Gifts”. If there is no objection during the publicity period, it will be officially announced by the Commercial Industry Committee of the China Council for the Promotion of International Trade.

(4) Product evaluation. Enterprises whose products are included in the recommended list can also apply for professional evaluation based on the series standards of “China Gifts” cultural and creative commodities, and those with excellent evaluation will be included in the “China Gifts” industry promotion plan annual preferred products.