In order to implement the “National Standardization Development Outline”, implement the relevant requirements of the “14th Five-Year Plan for the Development of Trade Promotion Causes” of the China Council for the Promotion of International Trade, further promote the work of the domestic counterpart expert group of live broadcast marketing, and pragmatically promote the construction of a new type of “group standardization + international standardization” Standardization working mechanism, the China Council for the Promotion of International Trade (CCPIT) Business Industry Committee held the China Service Trade Standardization Forum in the form of an online meeting – the live broadcast marketing standardization special forum. This forum has been included in the “Never Ending Service Trade Fair” special event and will be broadcast live on the official website of the Service Trade Fair.

It is understood that since December 2021, the China Council for the Promotion of International Trade (CCPIT) Business Industry Committee has started to openly solicit members of the domestic counterpart expert group for live broadcast marketing of the China Council for the Promotion of International Trade (CCPIT) Business Industry Committee, which has received high attention and positive responses from all walks of life. Convened by the Business Industry Committee of the China Council for the Promotion of International Trade and responsible for the ISO/IWA41 “Live Marketing Service Guide”, the first international conference will be held in March 2022. At present, 20 countries have participated in the development of the standard.

 

Group photo of speakers

At this forum, Yao Xin, Secretary-General of the Business Industry Committee of China Council for the Promotion of International Trade, Secretary-General of the Service Trade Branch of China Standardization Association, Project Leader of ISO/WA41 “Live Marketing Service Guide”, Director of the Electronic Commerce Research Institute of Shenzhen Institute of Standards and Technology , Pan Yao, ISO international registration expert, He Yang, head of the operation center of Xinxuan Group, Li Li, president of Dunhuang Net Research Institute, Xia Yiyi, consultant of the representative office of the China Council for the Promotion of International Trade in Indonesia, and Shanghai Luolai Life Technology Co., Ltd. E-commerce center General Manager He Fei, Director of Certification Division of Noah Testing and Certification Group Co., Ltd., Specially-appointed Expert of CNCA, Wang Xiaohu, Research Institute of Agricultural Trade Promotion Center of Ministry of Agriculture and Rural Affairs, Researcher of Agricultural Industry Branch of China Council for the Promotion of International Trade, Wang Xiusong, on live broadcast marketing standardization, cross-border The exploration and practice of live broadcast overseas market, the development of overseas marketing live broadcast, compliance construction and certification, and live broadcast marketing practice in the field of agricultural trade were shared. Yang Hong, Director of the China Gifts Industry Promotion Center of the Business Industry Committee of the China Council for the Promotion of International Trade, introduced the background, standardization practices and the content ecology of China Gifts at the forum with the title of “China Gifts – China’s Business Card Going to the World”. , certification selection, event integration and other planning and practice in the field of live broadcast marketing.

The China Gifts Industry Promotion Plan was developed by the 2018-2019 “Happy Spring Festival” festival product exporter and product list collection and selection activity organized by the Ministry of Culture and Tourism and the China Council for the Promotion of International Trade, and was specifically organized and implemented by the Business Industry Committee of the China Council for the Promotion of International Trade. The China Gifts Industry Promotion Plan is based on traditional Chinese cultural elements, driven by creative design, supported by cultural and creative commodities, supported by standardization, driven by domestic and foreign exhibitions and trade, and relied on digital industry platforms to explore the commercial value of traditional Chinese culture. Drive more new generation groups at home and abroad to devote themselves to promoting and disseminating Chinese traditional culture, deepen the brand cultural connotation of “Chinese cultural and creative”, and build a service system for China’s gifts from three aspects: industry promotion, production and sales, and integration of industry and finance, and promote China’s Gifts form a brand, develop markets at home and abroad, “build ships and go overseas” for Chinese culture, and help Chinese brands go global. On April 27, 2022, six departments including the Ministry of Commerce, the Central Propaganda Department, the Ministry of Culture and Tourism, the State Administration of Radio, Film and Television, the Foreign Languages ​​Publishing Bureau and the China Council for the Promotion of International Trade jointly issued the “Notice on Printing and Distributing the 2022 Work Plan of the “Thousand Sails Going Overseas” Action Plan for Foreign Cultural Trade “, China’s gift industry promotion plan was successfully selected into the action plan, and began to enter the fast lane of development.