The China Gifts Industry Promotion Plan is developed from the 2018-2019 “Happy Spring Festival” festival product export companies and product list collection and selection activity organized by the Ministry of Culture and Tourism and the China Council for the Promotion of International Trade, and is specifically organized and implemented by the Business Industry Committee of the China Council for the Promotion of International Trade.

The China Gifts Industry Promotion Plan is based on traditional Chinese cultural elements, driven by creative design, supported by cultural and creative commodities, supported by standardization, driven by domestic and foreign exhibitions and trade, and relied on digital industry platforms to explore the commercial value of traditional Chinese culture. Drive more new generation groups at home and abroad to devote themselves to promoting and disseminating Chinese traditional culture, deepen the brand cultural connotation of “Chinese cultural and creative”, and build a service system for China’s gifts from three aspects: industry promotion, production and sales, and integration of industry and finance, and promote China’s Gifts form a brand, develop markets at home and abroad, “build ships and go overseas” for Chinese culture, and help Chinese brands go global.

In order to fully implement the spirit of the 19th National Congress of the Communist Party of China and the previous plenary sessions of the 19th National Congress of the Communist Party of China, in accordance with the overall arrangement of the meeting of all members of the foreign cultural and trade work contact mechanism and the “Thousand Sails to the Sea” action plan. Further promote the implementation of China’s gift industry promotion plan, explore the commercial value of traditional Chinese culture, deepen the brand cultural connotation of “China’s Gifts”, and explore domestic and overseas markets. After research, the Business Industry Committee of the China Council for the Promotion of International Trade decided to promote the construction of the “China Gifts Industry Promotion Plan” product database from 2022, and to carry out the collection of “China Gifts Industry Promotion Plan Annual Recommended Products”.

Since its launch in early May, although it has been affected by the epidemic, it has received strong support from governments at all levels and the trade promotion system, and it has progressed smoothly. Up to now, 306 products from 16 provinces (cities, districts) including Beijing, Shandong, Liaoning, Hebei, Anhui, Zhejiang, Sichuan, Chongqing, Jiangsu, Hunan, Jiangxi, Henan, Yunnan, Guangdong, Guangxi and Gansu have been offered. After submitting the application, a large number of representative and innovative cultural and creative products emerged. Including Qingdao Haier Group, Shandong Dong-E-Ejiao Group and other leading enterprises in the industry, Chinese Character Museum, Chengdu Dufu Thatched Cottage Museum, Chengdu Huazheng Culture Museum, Henan Yinxu Museum, Yunnan Darunding Minority Clothing and Clothing Museum and other cultural and expo units actively participated , which well embodies the original intention of China’s Gifts – China’s excellent cultural and creative brands and commodity collections.

The collection of “2022 Recommended Products” will end on June 30. It is expected that there will be thousands of products to be declared. Enterprises in various regions who are interested in participating should complete the declaration as soon as possible.

https://www.ccpitcg.org.cn/download

 

Application process:

1. The declaration enterprise can scan the QR code or click the link to complete the two main steps of online declaration and data download;

2. Online declaration only needs to complete the online form submission as required;

3. The data download is in the downloaded file package, fill in the attachments 1 and 2, print and affix the official seal together with 3-5 high-definition product introduction pictures and send them to the mailbox: chinagift_888@163.com

In September, the 2022 Recommended Products List of the China Gifts Industry Promotion Plan will be officially released to the world during the China International Fair for Trade in Services. At that time, the China Gifts Public Service Platform will also officially set sail to serve the selected products and companies.