Known as “an ancient civilization, a country of etiquette”, the Chinese nation has a long history of culture. In the long history of five thousand years, a splendid culture has been created, complete etiquette norms and excellent traditional virtues have been formed. As the saying goes, there is great etiquette, which is called summer, and Chinese “treating people and things” is all contained in the word “li”.

Since ancient times, there has been a social phenomenon of people-to-people exchanges in China, such as gift-giving. Adhering to the concept of creating and integrating oriental aesthetic elements with the wisdom of great powers, and inheriting and developing the traditional “ceremony culture”, the national cultural and creative IP “China’s Gifts” was born.

“Chinese Gifts” draws spiritual nourishment from the all-encompassing, profound and complex Chinese traditional culture and explores its commercial value. Based on Chinese traditional cultural elements, driven by creative design, and using cultural and creative commodities as the carrier, “Chinese Gifts” Combined with Chinese traditional cultural brand enterprises to jointly create a series of IPs, to build a bridge of “dissolving communication” between the brand culture of “Chinese cultural and creative” and the lifestyles of contemporary young people, so that traditional Chinese culture and art can truly enter the hearts of the people and cultivate them. More young people who love traditional culture.

 

“China Gifts” is developed from the 2018-2019 “Happy Spring Festival” festival product export companies and product list collection and selection held by the Ministry of Culture and Tourism and China Council for the Promotion of International Trade. The “national gift series” created by well-known brand enterprises, and the “national product series” that represent the focus of Chinese urban regional cultural characteristics, are highly dependent on cultural innovation. The integrated design is artistic, interesting and practical, and can represent China The “national tide” of culture is a series of cultural and creative products that can better meet the needs of modern life.

Dig deep into the creative development of Guochao, and cooperate with a number of well-known independent creative design masters and more than 30 artists in the art fair to design a graphic material library, and cooperate and authorize applications to clothing, shoes and bags accessories, cultural and creative products, trendy toys, 3c Product peripherals, video teas, beauty and personal care and other categories of products are the focus of showing the regional cultural characteristics of Chinese cities to the world.

What is “good manners”? In the era when everything can be polite, “good manners” are equivalent to “good things”. The design of products and packaging has creativity, cultural output and a certain price/performance ratio, and it is a good gift for others. It is the crystallization of Chinese design, Chinese trend and Chinese art. In terms of cultural output, it has achieved the inheritance and development of China’s “ritual” traditional “ritual culture”.

“Culture is the soul of a country and a nation. Culture rejuvenates the country and prosperity, and culture strengthens the nation.” We focus on developing Chinese traditional cultural resources, discovering commodities with Chinese characteristics, forming a unique upstream and downstream industrial chain, and giving it more It has many connotations and promotes the exchange of Chinese culture and world culture. “Chinese gift” is not only a gift to the Chinese people, but also a “Chinese gift” to the world.